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American Demographics Sold, Disbanded

PaidContent: Exclusive: American Demographics Sold To Crain; To Merge With Ad Age: Update

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PaidContent scooped the story that Primedia's American Demographics - perhaps the most common favorite magazine among marketing intellectuals - will be sold to Crain for its mailing list and then disbanded. All employees were laid off a few hours ago. The publication bragged a circulation of 55,000, the vast majority of whom were senior managers.

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