PaidContent: Exclusive: American Demographics Sold To Crain; To Merge With Ad Age: Update
PaidContent scooped the story that Primedia's American Demographics - perhaps the most common favorite magazine among marketing intellectuals - will be sold to Crain for its mailing list and then disbanded. All employees were laid off a few hours ago. The publication bragged a circulation of 55,000, the vast majority of whom were senior managers.