The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

American Express' Twitter Campaign Huge Success So Far

A campaign launched by American Express in the first week of March on Twitter has generated some eye-brow raising numbers.  Called Tweet Your Way to Savings, the campaign asks AmEx cardholders to tweet #AmEx hashtag in order to receive a deal the cardholder is marketing. The savings are automatically applied with the purchase.

Visibli Social Analytics, which has been tracking the #AmEx hashtags since the campaign launched on March 6, reports that the campaign has generated so far a total spend of approximately $7.2 million and discounts of $1.4 million, roughly. There have been 160,707 tweets, or approximately 259 tweets per hour.

Twitter Commerce

The campaign's success could give Twitter's aspirations to move into the mobile commerce space a boost. Twitter plans to add a number of new elements to its brand pages, currently only available to advertisers, this year. These include contests and sweepstakes—as well as ecommerce, three executives familiar with the matter have told Ad Age.

Read our report on Fitting Twitter into the Marketing Budget.


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research