The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

American Blinds Drops Trademark Case Against Google


Blinds shut on this case

Google dodges another bullet in court as the American Blind & Wallpaper Factory drops its four-year-old lawsuit against the company for selling trademarked search keywords to competitors.

The two have agreed to cover their own court costs and Google will continue its practice of selling keyword-based ad space in connection with trademarks, according to AP News.

But this is only one battle in a broader war. For a similar grievance, Google faces another showdown with American Airlines, and has already been defeated by Louis Vuitton in France.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research