Amdocs has launched an ad offering for mobile operators. It serves as a single platform for search and digital advertising, using clients' existing subscriber data to target ads to customers.

The platform supports a range of channels and formats, including search-based advertising, display, SMS and MMS, and video.

The platform is part of Amdocs' customer experience systems portfolio (CES), designed to help service providers transition from suppliers of voice, data, and video services to content providers.