The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

AMD Dumps McCann on News it Covets Intel

AdAge reports that McCann Erickson's efforts to chase the Intel account review have led to its loss of the AMD account. AMD is the sole competitor against Intel as a major supplier of chips for Windows-based computers. It says it bills roughly $30 million annually, a lower order of magnitude relative to Intel's enormous account spending. Syndicated measurement services peg AMD's spending even another order of magnitude lower, closer to $2.6 million. AMD said it will start a review process. Apparently caught off guard, McCann said it would have a statement later today.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research