MSNBC/WSJ: Amazon uses faux recommendations

Recently, customers perusing book, music or video listings on the Web site have been directed to specific brand-name clothing items on Amazon’s new online-apparel section. Shoppers contemplating "Leadership," the best-selling book by former New York Mayor Rudy Giuliani, for example, were informed that "Customers who shopped for this item also wear" such items as “Lady Bug Rain Boots” from Target, "Flannel-Lined jeans" from Eddie Bauer and "Cheetah Print slippers" from Old Navy.

I for one don't know how anyone could mistake mentions of "clean underwear" with an actual recommendation based on purchasing histories.