IAR: "Inktomi Expands Amazon Deal"

"Amazon.com will include its full product catalog on Inktomi's search index through the Inktomi Index Connect pay-for-performance program.

Through a direct XML feed, Inktomi Index Connect allows Amazon.com to ensure its e-commerce wares appear in Web search results with detailed descriptions, Inktomi said. The results include "information about time-sensitive promotions, such as free shipping that drive purchasing decisions," the company added."