The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Amazon to Launch Video Download Service

As reported earlier this year, Amazon has set its sights on video, having diverted its attention away from music-themed offerings because of what it sees as Apple's unassailable supremacy.

Amazon is preparing to launch a digital video download service mid-August, allowing consumers to download ad-free, digital versions of full-length movies and TV shows, either via a subscription service or a download at a time, reports AdAge. The Amazon Digital Video (aka Amazon DV) will have users install desktop software, ostensibly similar to iTunes.

Amazon's focus on video rather than music makes sense in light of the looming battle between dominant Apple and challenger Microsoft, which recently confirmed that it plans to release its own music service and portable media player this year.

"Right now we've got music services all over the place, but video is not cooked yet," Rob Enderle, principal analyst at Enderle Group, is quoted as saying. "Amazon sees that as an opportunity to step into the space and own it. And a lot of their business is selling DVDs."


Related Topics

Related stories: - Amazon Launches Toy, Baby Stores - Amazon Selling Groceries Online - Amazon Loses Appeal in Toys 'R' Us Case - Imdb Poised for Media Spotlight - Offers Print-on-Demand for Publishers - Amazon Replaces Google with MSN Live on Alexa, A9 - Amazon and Fidelity to Offer Online Financial Services - Amazon Considering Movie Download Service - Amazon to Take on iTunes, iPod - Amazon to Launch Contextual Ad Network with Affiliates - A Thousand Authors Blogging on Amazon - Amazon, Bill Maher Team for Show on Web

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research