In yet another innovative move by Amazon.com in the shipping arena, the e-commerce giant will offer an annual fee based arrangement allowing buyers to pay $79 per year for unlimited free two-day shipping, according to Internet Retailer. Currently, Amazon.com offers free shipping for orders that reach a certain amount. CEO Jeff Bezos said the plan would cost Amazon.com money in the short-term, but that he anticipated it would increase customer loyalty and thereby the quantity of product sold. It's a measure that few other e-commerce firms could match, as Amazon.com provides one of the widest arrays of product categories, making households capable of relying on their $79 to extend across a wide swath of needs.