The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Amazon Launches Toy, Baby Stores

After a long legal battle with Toys 'R' Us, announced Wednesday that it has opened its new toy and baby stores, having severed its contract with, reports A March court decision allowed Toys 'R' Us to set up its own e-commerce site and end its 10-year partnership with Amazon.

The two had originally agreed that Amazon would be the exclusive online outlet for Toys 'R' Us, but the latter sued Amazon, alleging it violated exclusivity terms by allowing others to sell competing products.

"We've never been able to offer our customers this much selection, plus the added benefit of Amazon Prime and Free Super Saver Shipping - we think this is a winning combination that will benefit our customers for years to come," Jeff Bezos, founder and CEO of, said in a statement.

Prior coverage:

- Amazon Loses Appeal in Toys 'R' Us Case
- Toys 'R' Us, to Go Separate Ways
- Toys 'R' Us Gets Order Against
- Toys R Us Suit Shows Exclusivity now a User Experience Liability


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research