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Amazon Launches Toy, Baby Stores

After a long legal battle with Toys 'R' Us, Amazon.com announced Wednesday that it has opened its new toy and baby stores, having severed its contract with Toysrus.com, reports CNNMoney.com. A March court decision allowed Toys 'R' Us to set up its own e-commerce site and end its 10-year partnership with Amazon.


The two had originally agreed that Amazon would be the exclusive online outlet for Toys 'R' Us, but the latter sued Amazon, alleging it violated exclusivity terms by allowing others to sell competing products.

"We've never been able to offer our customers this much selection, plus the added benefit of Amazon Prime and Free Super Saver Shipping - we think this is a winning combination that will benefit our customers for years to come," Jeff Bezos, founder and CEO of Amazon.com, said in a statement.

Prior coverage:

- Amazon Loses Appeal in Toys 'R' Us Case
- Toys 'R' Us, Amazon.com to Go Separate Ways
- Toys 'R' Us Gets Order Against Amazon.com
- Toys R Us Suit Shows Exclusivity now a User Experience Liability

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