Internet Retailer: Amazon leads general merchandisers in length of web site visits, study says

Amazon again leads the list of top ten ecommerce sites in terms of visitors, but HSN.com usurped its lead in length of shopping sessions. HSN shoppers spent more than 13 minutes apiece, while Amazon shoppers spent closer to 10 minutes for their shopping sessions. In general, the sites with a wider variety of wares tended to have the longer sessions.