Handbags for sale
on Endless.com

Amazon is hoping its new shoe and handbag website - called Endless.com - will tap into the growing footwear and accessories market. The new e-tail site will carry over 250 brands for men and women.  

Whereas Zappos.com, Onlineshoes.com and Shoes.com all offer free standard shipping and returns, in a twist the Amazon site will offer free overnight shipping and returns to its customers.

The accessories market - which includes shoes - exceeds apparel growth rates, according to C.L. King analyst Scott Krasik.

Driving the growth is the sale of high-end boots and the 'it' bag phenomenon, where the latest from brands like Longchamps and Chanel splash across tabloids and fashion magazines, igniting demand.