Kindle: the cake

Yesterday Amazon CEO Jeff Bezos posted a letter to customers apologizing for not being able to fulfill demand for the company's e-book reader Kindle.

The Kindle enables readers to upload books, newspapers and favorite blogs for mobile perusal.

When the Kindle launched in November the first batch sold out in just 5 and a half hours, according to Bezos. Since then orders have been queued, pending availability.

The reader is now offered on a first-come, first-serve basis. Some customers must wait as long as six weeks after ordering.

Amazon committed to boosting production in the coming weeks. Its ultimate goal is to ship a Kindle out the same day it is ordered.