Amazon Gold Box offerings were sort of a precursor to the current craze of daily discounts. They only difference is that they were not promoted to an email inbox. Instead, customers had to navigate to Amazon’s wonderfully rich website to see what the offers were. No more. The ecommerce site is introducing Amazon Deals, a free iPhone app that offers access to the Gold Box deals.
Customers can use the app to act quickly on limited-availability discounts and stay informed with deal notifications, to help them get the deal they want. The app takes customers to Amazon’s Deal of the Day and limited-time Lightning Deals, both on the Gold Box page. The app also includes access to customer reviews, product information, sharing via e-mail, Twitter and Facebook; and purchasing via Amazon Prime.
M-commerce apps are becoming ever more competitive. Another example is provided by eBay, which just added augmented reality to its mobile app that it launched five months ago for the iPhone 4. A first for eBay, the new AR functionality gives users the choice to "See It On" as well as to build an outfit with "Outfit Builder."
In general, consumers are using mobile phones for retail-related activities at an increasing level, according to a new study from ForeSee Results, which found that 33% of all survey respondents had accessed a retailer’s website us¬ing a mobile phone (compared to 24% in 2009), and an additional 26% said that they plan to use their mobile phone to visit a company’s website, mobile website, or mobile application in the future. (via MarketingCharts). In other words, more than half of all online shoppers are either already using or plan to use their phones for retail purposes.