Danavan: AMA Adopts New Definition of Marketing
What is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders"? Could it be the employee values statement of Wendys? The objectives of the State of Maryland's Social Services Bureau? Might it be the definition of CRM? All of these answers are wrong, according to the American Marketing Association. That convolution is, instead, the new definition of marketing. Finally, MarketingVOX readers know what it is they've been doing all these years.
