On the spin at Teen TV

Alloy Media + Marketing, a research tank that distills the youth audience for marketers, has launched Teen.com TV, a digital network populated by youth entertainment content.

Teen.com TV test-launched six months ago. VP Jamie Elden, Digital & Branded Entertainment for Alloy, promises its mainstream expansion will enable marketers to incorporate their brands into "enticing [scripted] programming made for the youth audience."

The channel includes interviews from the set of Canadian teen-angst network show Degrassi, Q&As with stars from the upcoming Street Fighter feature film and Fashion Week; and music videos from pop bands.

LG Mobile serves as premier sponsor. According to Alloy, the companies will work in tandem to launch a product placement-rich program exclusive to the channel. It will debut in May.

Other partners: executive producers from Gossip Girl and Sisterhood of the Traveling Pants. The United Talent Agency signed on with Alloy to launch a 10-episode web series called "Haute and Bothered" which, like the LG Mobile show, is slated to debut in May. An Alloy-produced show, "Private," will follow soon after.

Banner ad sponsors include theTruth.com and DavidsBridal.com, which is using the destination to market prom dresses.

In March 2007, Alloy inked a number of exclusive integrated ad deals with social media startups, including RockYou, Block Savvy and Habbo Hotel. Six months later, it formally launched its own teen ad network.

comScore ranks Alloy's Teen.com the #1 online community for teens. It serves about 20 million users.