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Google Search Hits All-Time US High: 67.9%


Google accounted for 67.90 percent of US searches in the four weeks ended April 26 — up 4 percent from the year-earlier period — according to Hitwise.

These figures mark an all-time high in market share for the search leader, MarketingCharts writes.

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  • Yahoo Search, MSN Search and Ask.com received 20.28 percent, 6.26 percent and 4.17 percent of searches, respectively, during the same period.
  • The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of US searches.

Search engines remain the primary way internet users navigate to key industry categories, Hitwise said. For example, search engines accounted for 29 percent of all visits to online video websites in April:

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The share of traffic directly from search engines to the following industries underwent double-digit increases from April '07 to April '08: Travel, Entertainment, Business and Finance, Sports, Online Video, and Social Networking.

Related Topics

search engine marketing
research & stats
media convergence
cross media
travel
finance
entertainment

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