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AIM Head Interviewed

ClickZ: Questions for Michael Aronowitz, AIM's New Executive Director

ClickZ interviewed the new head of the Association of Interactive Marketers (AIM), Michael Aronowitz, noting that the group has had a blow-up in the past with its parent, the Direct Marketing Association (DMA). During the course of the interview, Aronowitz was not asked about the matter that originally set the two groups at odds: what their members should consider spam. He characterized the relationship with the DMA as extremely friendly.

Related Links:

- AIM Gets New Head

- Online Critics Get Wish: DMA's Wientzen to Retire

- DMA Sacrifices AIM for Spam

- IAB Joins in Snubbing DMA over Spam

- Stymied AIM Members Quit, Blame DMA

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