Ad Age: 2004 Ad Age Income Report
Casting smaller
shadows
Ad Age reports that agency income in 2003 increased a paltry 3.4 percent to about $10.6 billion. The fact that last year's growth amounted to only 0.6 percent and the year before even saw a decline of 2.2 percent, it is now becoming a long-standing trend that agency revenues are not keeping up with growing media spending. Media spending grew another 6.1 percent in 2003.
Agency billings were not disclosed this time around, as the major ad agencies - all public firms - worried that the traditionally inflated numbers could be used against them in shareholder lawsuits were the truth to ever come out.
