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Agency Egos Get in the Way of Good SEM

ClickZ: Why Ad Agencies Fail at Search Marketing

ClickZ's Shari Thurow points out that ad agencies - frequently the online marketing partner for many advertisers - tend to be terrible at doing search engine marketing. She blames, among other cultural and structural issues, the overweening desire to produce "ego sites," much like the oft-observed phenomenon of agencies seeking to push marketing dollars into Gold Lion-winning television spots.


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