MediaPost: Feds Drop Nielsen Probe, No Action Taken On Madison Avenue Complaint

The Federal Trade Commission dropped an investigation into Nielsen's pricing practices after the major Nielsen data analysis companies finally agreed to contracts. The investigation started when the American Association of Advertising Agencies complained that members were being forced to pay more than once for data. Unsurprisingly, given 40 years of ad agency industry precedent, the agencies and their data vendors caved in to Nielsen.