There's more than one way
to preach to a choir

Agencies and marketing departments are keeping on-staff members' minds fresh with continued education in current media trends, reports AdAge.

A mutable media world that makes it difficult for longtime marketers with given habits to jump aboard new trends. And it simply isn't possible to ride the cutting edge all the time, according to AdAge, which forces firms to pick their battles wisely. With these points in mind, agencies are holding regular sessions with in-house experts together and those seeking ways to put fresh media to use.

In some cases "experts" are evangelists working on certain accounts. In other cases, they're people on staff specifically to act as in-house new media resources, responsible for both education and implementation of burgeoning opportunities.