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After BN.com Re-Acquired, Sales Drop

Internet Retailer: Barnes & Noble.com Q2 sales decline 6%

After getting re-acquired by its parent company, Barnes & Noble.com promptly saw a sales decline of six percent. Second quarter sales fell to $84.5 million, earning a loss of $7.6 million. The May 2004 re-acquisition may have interrupted marketing efforts and depleted marketing budgets.

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