Next up, YouTube's Master
of Ceremonies

Chris di Cesare, former director of creative marketing at Microsoft, has been crowned YouTube's first director of marketing.

Di Cesare joined YouTube two months ago, having spent 12 years working in Microsoft's Xbox division. He assisted in the launches of Xbox, Xbox 360 and Halo 3, which beat sales records in its first 24 hours on the market.

YouTube served as one harbinger of Xbox's success. It hosted a number of Halo-oriented buzz efforts.