Caruso and his shades
CBS is erecting a site dedicated to short-form video "mash-ups" in hopes of garnering the million views enjoyed by the Endless Caruso One-Liner clip, which revealed the intro formula to CSI:Miami.
Dubbed the CBS Eyelab, a half-dozen "twenty-something digital video editors" were commissioned with the sole purpose of creating snacky little clips, such as parodies and bloopers of network shows, according to the Wall Street Journal.
The editors work outside network headquarters so the creative process will feel more "authentic."
While competitors focus on bringing full-length episodes to the web, CBS bucks the trend with Eyelab, which acts in part as advertainment for web viewers accustomed to the fancy-free YouTube experience.
