Nearly 65 percent of African-American respondents to a survey of female consumers said they "frequently or almost always" visit a website before making a purchase, compared with 58 percent of white respondents, Internet Retailer reports, citing NiaOnline.com, which caters to black women.

The survey of 1,700 women found that 16 percent of African-American respondents' favorite websites have a major influence on their purchasing decisions, compared with 12 percent of white respondents. Some 32 percent of black women access the web most often from work, compared with 9 percent of white women.