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Affiliates Scurry to React to New Google Limits

Did-It.com's Kevin Lee writes in ClickZ that, in the weeks since Google announced it would severely limit the paid placements of companies pushing affiliate programs, they've reacted in quite a manner of ways, sometimes even exacerbating Google's original problem: too many redundant links cluttering up the listings. It seems almost axiomatic in the search industry that, as Lee puts it, "unintended consequences result in a cure worse than the disease."

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