Aegis, the giant media company that stepped back last year from wild claims that half of online media buying would be digital by 2007, now reports (via Adverblog) that its online revenues have about doubled from $100 million per year to $200 million.
Aegis attributes the rise to a shift in both audience and media buying choices, although In the intervening year, Aegis bought the huge search agency iProspect and ten other smaller properties.
Earlier this year, Aegis bought the U.S. online media shop Molecular. A London Times report indicates that Aegis is seeing 13 percent of its billings going interactive. It also said that while it saw a 12.5 percent rise in revenues for Q1 2005, the organic growth rate was 5.8 percent.
