The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

MARKETING JOBS

Home » Archives » 2004 » Nov » 17

A&E, Kraft Join Tivo for Promotion

MediaWeek: A&E, Kraft and TiVo Create Marketing Pact

Tivo put together a sponsorship between A&E and Kraft, focusing on Hollywood Home Movies. The sponsored movies will have limited ads - all Kraft - and Tivo will sport lengthy previews. Rounding out the promotion, print ads in People will support the show, and the A&E video ads will point to a web trivia quiz site set up for Kraft.

Search

Subscribe to MarketingVOX|News

Latest interactive marketing news	Latest media planning news & facts	Latest marketing data & research
IAB Creates "Bar Exam" For Digital Ad Sales HubSpot Launches App Version of Marketing Grader Tool Top News: WS & Diet Pepsi \| Performance Marketing Winners \| Kindle Fire Ads \| Facebook IPO \| Twitter Privacy Google Predicts 100% Of Campaigns Will Be Integrated, Everywhere "Social Magazine" Flipboard Adds Audio Content, Turns Print Ads Digital	Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel DirecTV Strikes Video, Internet Agreements To Reach Rural US Viacom: Social TV Must Offer Content, Communication, Comments LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value ABC Upfront: Heavy on Comedy and Schedule Shakeups	The Affluent Male Shops And Spends Online Digital Marketers Report Benefits From Implementing Tag Management Top 10 Cable TV Engagement, Week of Apr. 30-May 6, 2012 Top 10 TV Engagement, Week of Apr. 30-May 6, 2012 Top 10 Cable Television Programs, Week of May 7, 2012 Top 10 Network Television Programs, Week of May 7, 2012

A&E, Kraft Join Tivo for Promotion

Search

Related Topics

utmx_section("Section Name") Subscribe to MarketingVOX|News

Subscribe to MarketingVOX|News