Google plans to launch an AdWords authorized reseller program in China, and is training three Chinese firms - China Enterprise, China Source and Hotsales - which will sell keywords on Google's China site, ClickZ reports. Each company has national reach and focuses on small-to-midsized businesses. Google runs AdWords authorized reseller programs in the U.S., U.K., and in Latin America.

"This program reflects Google's ongoing commitment to supporting the ecosystem of companies that have grown up around the AdWords program, providing support, service and advice to advertisers worldwide," said Sukhinder Singh, VP of Asia-Pacific Operations for Google.

Recent China stories:

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- U.S. Internet Giants Come Knocking as China Lowers Barriers