The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

MARKETING JOBS

Home » Archives » 2004 » Jul » 01

AdWords Makes Broad Match Terms More Relevant

ClickZ: Google Tinkers with AdWords

Google modified its AdWords results a little bit this week, making its broad-match terms more targeted to relevant content. Search queries for topics like "Hawaiian Cruises" will tend to show ads for cruises in Hawaii, as opposed to cruises generally.

Search

Subscribe to MarketingVOX|News

Latest interactive marketing news	Latest media planning news & facts	Latest marketing data & research
IAB Creates "Bar Exam" For Digital Ad Sales HubSpot Launches App Version of Marketing Grader Tool Top News: WS & Diet Pepsi \| Performance Marketing Winners \| Kindle Fire Ads \| Facebook IPO \| Twitter Privacy Google Predicts 100% Of Campaigns Will Be Integrated, Everywhere "Social Magazine" Flipboard Adds Audio Content, Turns Print Ads Digital	Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel DirecTV Strikes Video, Internet Agreements To Reach Rural US Viacom: Social TV Must Offer Content, Communication, Comments LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value ABC Upfront: Heavy on Comedy and Schedule Shakeups	The Affluent Male Shops And Spends Online Digital Marketers Report Benefits From Implementing Tag Management Top 10 Cable TV Engagement, Week of Apr. 30-May 6, 2012 Top 10 TV Engagement, Week of Apr. 30-May 6, 2012 Top 10 Cable Television Programs, Week of May 7, 2012 Top 10 Network Television Programs, Week of May 7, 2012

AdWords Makes Broad Match Terms More Relevant

Search

Related Topics

utmx_section("Section Name") Subscribe to MarketingVOX|News

Subscribe to MarketingVOX|News