Landing page of
fictitious local biz

Even those local businesses that don't have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them, reports ClickZ.

Google won't charge local businesses for the "hosted business pages" feature of AdWords Starter Edition. "Once you've created your ad, and it's time to send people to a website with the ad you've created, it asks you if you have a page and will create one for you if you don't," Jon Diorio, senior product marketing manager for Google AdWords, told ClickZ. 

Those pages are free with a new AdWords account and can be set up with no knowledge of HTML, according to the official AdWords blog, which points out that "a hosted business page is not a full-featured website with its own domain name, but rather a single landing page for your AdWords ads."

"This is part of our effort to further democratize online advertising. It was available for a long time only to people with a lot of money and resources, and our goal is to make it available to everybody that needs it," Diorio said.