'Who here wants
to talk rich media?'

Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable.

At the Roundtable proposes to "unite marketing, media and agency industry professionals."

The proliferation of niche social networking sites was noticed by The Wall Street Journal, which observed existing social networks for the medical, advertising, financial and wireless fields.