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AdWeek Launches 'Other Advertising' Title

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AdWeek will launch a new magazine to focus on all the various media to which AdWeek and most other business publications otherwise give short shrift. The mildly insulting new title, Other Advertising, will debut March 21, according to Adrants. The new book will be automatically sent along with 30,000 copies of MediaWeek, BrandWeek and AdWeek.

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