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Advertising.com to Employ UnsubCentral's Can-Spam Compliance Technology

UnsubCentral, an email suppression list manager that helps firms comply with Can-Spam legislation and abide by subscriber preferences, announced AOL-owned Advertising.com will incorporate its services into its own products. UnsubCentral securely manages lists between advertisers and third party mailers, a task that gets much more complicated when affiliates and other parties are thrown into the online marketing mix.

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