Advertising.com Release: Advertising.com Launches AdBid Automated Pricing System
Advertising.com launched a new self-serve advertising interface named AdBid that brings to its inventory - primarily a combination of banner ads, text links and email opportunities - the same sort of pricing process and mechanism already seen in search advertising. Especially with the dawning realization that contextual search advertising is only about as effective as other forms of targeted online media, this sort of technology can bring an enormous swathe of additional media to the very fluid automated media pricing market.