AOL subsidiary Advertising.com today announced the launch of its new video advertising network, which will aggregate pre-roll inventory from video-enabled websites. The intent is to simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements, the company said. For video-enabled publishers, the network offers an efficient way to sell inventory; it will provide diverse, quality advertising campaigns to publishers and eliminate costly serving fees, according to Advertising.com.
"Our network includes publishers [that are] at the forefront of online video content," said CEO of Advertising.com Scott Ferber in a statement. "The network will supplement and streamline inventory fulfillment for these top publishers while providing advertisers with premium pre-roll placements on a mass scale."
Through its relationship with comScore Media Metrix, Advertising.com will provide research and view-based reporting for video campaigns. This service will give advertisers access to analytical information on reach and frequency of pre-roll placements, the demographics of those exposed to their campaigns, the websites that those consumers frequent and the brand impact of campaigns.