The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
MARKETING JOBS Launches Online Video Advertising Network

AOL subsidiary today announced the launch of its new video advertising network, which will aggregate pre-roll inventory from video-enabled websites. The intent is to simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements, the company said. For video-enabled publishers, the network offers an efficient way to sell inventory; it will provide diverse, quality advertising campaigns to publishers and eliminate costly serving fees, according to

"Our network includes publishers [that are] at the forefront of online video content," said CEO of Scott Ferber in a statement. "The network will supplement and streamline inventory fulfillment for these top publishers while providing advertisers with premium pre-roll placements on a mass scale."

Through its relationship with comScore Media Metrix, will provide research and view-based reporting for video campaigns. This service will give advertisers access to analytical information on reach and frequency of pre-roll placements, the demographics of those exposed to their campaigns, the websites that those consumers frequent and the brand impact of campaigns.


Related Topics

Related stories: - Two-Thirds of Web Users Have Watched Online Vids and Video Ads - Broadband Now Mainstream: Traditional Media Get Feet Wet - Survey: Branding, Rich Media In; Pop-ups Out - AOL's Debuts Rich Media Network

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research