MediaPost: Market Focus: Gays and Lesbians

Interesting focus on this lucrative demographic. While the piece looks at reaching homosexuals in all media, near the end of the piece is this insight:

Advertisers are finding that one of the best ways to directly target the gay/lesbian marketplace is via the Internet. The Internet allows gays and lesbians to socialize, buy goods and services, and do research without any sort of public scrutiny. A recent, combined study by Harris Interactive and Witeck-Combs Communications shows that 32 percent of gays and lesbians are online for over 21 hours each week, compared to 17 percent of non-gay users. There are a wide variety of Internet sites that cater especially to this marketplace, with both gay.com and planetout.com leading the way.