Internet.com: Google CEO to Advertisers: Stop Scaring Users

"[Google Chairman and Chief Executive Eric] Schmidt said the key to Google serving its advertisers well is to serve its users well. Google puts great emphasis on quickly answering user queries, listing the number of seconds each search takes. With speed as a sine qua non, Schmidt said that rules out fancy, Flash-enabled ads that would slow page-loading.

Thanks to this approach, Google has attracted a loyal following. According to research released this summer by consultancy Brand Keys, Google was the online brand garnering the highest customer loyalty for the second year in a row."