iMedia Connection: Leveraging Intrusiveness

We all seem to agree that advertising is intrusive in some way. And prevailing wisdom says that's a good thing. But, have you checked the definition of Intrusiveness in the dictionary lately? Well it means "aggressiveness as evidenced by intruding-by advancing oneself or one's ideas without invitation"

Is that what we do all day? Sounds pretty harsh to me. In this article, Joe Jaffe lends some perspective to this and offers up why intrusiveness may not be such a bad thing.