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Advertising an Ad-Free Web

ImediaConnection: ING Goes Advertising Lite

Joseph Jaffe deconstructs an ad for ING that looks like a sponsorship for an ad-free environment. After an initial splash screen, the banner ad and skycraper flash a message then fade to white (except for a relatively discreet logo in the lower right corner.) Campaign created by Tribal DDB and run on CBSMarketWatch.

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