MediaPost: Advertisers Anticipate Less Money For Network TV, More for Internet and Cable

A survey of the Association of National Advertisers released yesterday reveals many advertisers will level fund television budgets next year and shift more money to the Internet, branded entertainment and direct marketing. At least that's what they say they'll do. Another survey question, reported in a different story, revealed that more advertisers intended to spend more on upfront this year than those who said they would spend less.