Hulu is reportedly developing a new type of show in which it recaps TV viewing of the day in short five-minute, exclusive clips - original content that is said to be akin to a news or entertainment broadcast.

The show will run on Hulu exclusively, reports Fast Company, which describes it as "a quick and humorous survey of the past 24 hours of media and pop culture," hosted by two "know-it-all but relatable" pop culture personalities.

End of TV?

Fast Company heralds the development as the end of television as we know it. The site already offers TV on demand, but if it is now commissioning original shows of its own, it could start to pull in an entirely new fan base, it said. For marketers, this will mean even more inventory - and likely, eyeballs - to advertise against. In October, Hulu generated a record 1.1 billion US unique ad views in October 2010 - the highest number of video ad impressions for that month, according to comScore Video Metrix data. (via MarketingCharts). Tremor Media Video Network ranked second overall (and highest among video ad networks) with 533 million ad views, followed by ADAP.TV (435 million) and BrightRoll Video Network (374 million).