IAR: Popular Pop-Ups?

Hmmm, this is interesting: what do you get when you mix something people like about online advertising — advergaming — with something people hate about online ads — pop-unders? Well, Orbitz is trying to find out.

The new holiday-themed ads feature things like a "peg the punk" snowball game and four talking reindeer. In some ads, the user is brought to the Orbitz site through a traditional click, but, in some, a user is brought to the site after simply interacting with the ad, such as making the reindeer say "Orbitz."