According to a report from iCrossing and Harris Interactive, 46 percent of online adults in the U.S. listen to, watch or seek to download online media, and 58 percent of that group have purchased or tried to purchase some type of media online, Internet Retailer reports.

Music, at 33 percent, was the most popular type of online media specified by adults; movies followed at 31 percent. Men are more likely than women to have interacted with online music or videos or sought to download them.

Most adults find online media by going directly to a specific site, but search plays a key role. Some 61 percent of those who have purchased or tried to purchase movies online usually use a search engine to do so, as do 48 percent of music and 47 percent of ring tone seekers.