Too peppy for evening
entertainment?

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive.

Etology unseats AdBrite as AVN Ads' ad-serving partner.

AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable.

AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added.

Advertisers can reportedly now serve ads based on content channel and handle payments via PayPal or ePassporte.

Read more about the AVN Ads network.