Day two of our live AD:TECH coverage showed some useful sessions, some not-so-useful sessions, and lots of renewed energy in the online marketing industry. The reinvigorated environment (as one of our reporters put it, due to real marketing dollars rather than VC dollars) made for an exciting exhibition floor, where optimism oozed once more. MarketingWonk covered the following sessions through its AdTechBlog.com site:

MyTV (Television Marketing in the Age of Consumer Empowerment)

Mobile Marketing (It's Here and It's Real)

Tuesday Tsotchkes: Oooh, Silly Putty and Pigs in Sunglasses

eMetrics and the Science of User Experience

Optimize the Buying Process (Transactional Vs. Consultative Marketing Models)

Is Your Guess as…? Interactive Outlook

B2B Interactive Marketing Strategies

Search Engine Basics