Day three of our live AD:TECH coverage again showed some useful seminars poking up over the mass of industry sales blather. Attendees, apparently to a one, all remarked on the very apparent excitement shared in the industry by a generally perceived recovery. MarketingWonk covered the following sessions through its AdTechBlog.com site:

Search Engine Marketing Extravaganza

The Balance Between Clicking and Ticking

Web Metrics in the Real World