ad:tech, which hosts about 11 digital marketing conferences per year worldwide, has decided to cease operating its Miami show.
ad:tech Miami launched in 2007 and caters primarily to marketing and advertising professionals targeting the Hispanic and Latin-American communities. Previous attendees received an email this week stating, "due to current economic conditions, ad:tech has made the decision to cancel its Miami event in 2009."
The letter was signed by Global VP Don Knox of ad:tech, who added, "We continue to maintain a strong commitment to the US Hispanic-Latin American digital media marketplace and will also explore alternative and complimentary platforms for serving this ever-growing segment of our industry."
A March 2007 survey found Hispanics and Latin-Americans living in the US have higher-than-average broadband penetration, leading other ethnic groups by about four percent on average. From January 2007 to January 2008, social network use also doubled in these communities.