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ad:tech: Group to Strike for Creativity

Independent organization No More Landing Pages is slated to protest April 25th at the ad:tech conference in San Francisco, the ad:tech blog reports.
The group seeks to demonstrate that landing pages are archaic and unnecessary to the growth of a brand, according to their website.

No More Landing Pages also invites marketers to engage in "post-click marketing," the process by which consumers are encouraged to click from ad to conversion with "seducible" content.

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